Watch the official music video for “RUN” by Night Lovell, now featured on RapStarVidz. Check out the visuals above, then scroll down to learn more about the release.
Ottawa rapper and producer Night Lovell returns with “Run,” the haunting first single from his forthcoming album, My Blood As The Ink, out August 28 via G59 Records.
On the track, Lovell leans into his signature nocturnal sound, layering dark, atmospheric production beneath his unmistakable vocal presence. Exploring distrust, ambition and the pursuit of success amid chaos, the song underscores his gift for crafting emotionally charged dark hip-hop. The release arrives alongside a music video directed by Gab Bois and Thomas Pilgrim.
My Blood As The Ink marks Lovell’s first new music since his 2023 album I Hope You’re Happy. With themes of identity, perception and the tension between public persona and personal truth, the album finds Lovell diving deeper into the psychological themes woven throughout his catalog. In a recent interview with Faces Magazine, he described the project as “Night Lovell cosplaying as Shermar Paul in a world where he is fed by the lies about himself and decides to be exactly that.” In recent weeks, he’s been teasing the album with a series of cryptic visuals across Instagram.
Lovell has surpassed a billion streams and currently has 2.7 million monthly Spotify listeners, with Gold-certified singles including “Dark Light” and “HOT DEMON B!TCHES NEAR U !!!!,” alongside fan favorites such as “Joan of Arc,” “Still Cold / Pathway Private,” and “Lethal Presence.” He has earned critical acclaim from Complex, The FADER, HYPEBEAST, HotNewHipHop, XXL, and has collaborated with $uicideboy$, Corpse and $NOT.
About Night Lovell:
Night Lovell is known for his deep vocal tone and eerie, atmospheric production, blending darkness and artistry into a distinctive sonic identity. Emerging from Ottawa, he was influenced early by local musicians, including his father—whose middle name, Lovell, inspired his stage name. The “Night” reflects his affinity for late nights spent creating music.
Although he grew up surrounded by music and played drums, his artistic journey began at 17 when he started making beats before shifting toward rapping over his own production. As he developed, he realized he wanted to move beyond production and step on the stage, connecting more directly with audiences. This evolution led to his debut project Concept Vague, which featured the Gold-certified single “Dark Light.”
Since then, Night Lovell has established himself as a leading voice in underground hip-hop, surpassing a billion streams and touring internationally. His music bridges rap, alternative and cinematic soundscapes, defined by haunting production, commanding vocals and introspective lyricism. With My Blood As The Ink, Night Lovell enters a new chapter defined by artistic growth, emotional depth and fearless self-expression.
