Chicago rapper Phor released his new video for “On Sight” today. The horror-inspired visual, directed and edited by Trippy World, features captivating animation and eye catching visual effects which perfectly underscore the menacing soundscape of the track. “On Sight” can be found on Phor’s recently released project Self Love (August) available everywhere.
On “On Sight,” Phor explores the unapologetic nature of his behavior. His latest project, Self Love, acts as an homage to himself and the strides he’s made to find mental clarity. He recently launched a “Self Love Series” for fans with curated events promoting wellness, self-care and self-love.
His 2019 project, Cake, was a 13-song collection released to memorialize the passing of his cousin with the tribute track “Truly Missed”. In 2017, Phor released Butterfly, which delivered his biggest hit to-date, “Chi-Town.” An ode to the city that raised him, the song gained momentum at mid-west radio with well over 2M views on the A Zae-directed visuals and culminated in a remix from Chicago’s south side legend, BumpJ, Twista, and Lil Durk.
Phor is a multidimensional creative that is the truest sense of the word. Whether designing sneakers for Nike post-high school, tattooing masterpieces, or crafting hits in the studio, his creativity is underscored by his influence in Chicago. Music is not a hobby for Phor, but instead his full-time passion – a passion so strong, it positions him for world-renowned musical success.