Rap superstar in-the-making Lola Brooke quells an eagerly awaited demand for new music with the release of her latest track, “So Disrespectful,” out now via Arista Records/Team Eighty Productions. The roaring, bass-heavy new music release from flourishing rap phenom is met with a cinematic music video available to watch above.
Within the first seconds of the Reefa Music [Lola Brooke “Here I Come,” “Back To Business”] and Gyard [Lil Durk] produced track “So Disrespectful,” listeners are met with an intimidating, grim beat that encapsulates the presence of Lola’a ‘Big Gator’ energy. Lola floats over the base-knocking track on wax like the heavyweight champ she has proven to be in music and more. Her punchlines and adlibs taillies up more victories as she reminds you that she’s always ready for war and wins—it’s Gator Season. The lyrically-stacked “So Disrespectful” music release made its debut today with an accompanying music video, directed by BenMarc [NLE Choppa, BIA, Moneybagg Yo,] that sharply displays the energy Lola continues to be known for in vivid color.
Within the last year, Lola Brooke’s rise in music has soared to astronomical heights. Her single “Don’t Play With It,” still setting a tone as a breakout hit, has amassed 77M+ worldwide streams to date. The track has recently earned placements on flagship Hip Hop playlists like Spotify’s “RapCaviar,” Apple Music’s “Rap Life,” and Amazon Music’s “Rap Rotation.”
This past weekend, Lola concluded the North American leg of her first tour with A Boogie wit da Hoodie via the ‘Me vs. Myself Tour.’ Lola brought efforts home as she performed at the Barclays Center in Brooklyn, New York, in front of a sold-out show with over 19,000 concert-goers in attendance. The Brooklyn native took to social media to share her gratitude and fulfillment for the night via Instagram HERE. The night of celebration at Barclays also included a heavy-hitting preview performance of today’s latest release, “So Disrespectful,” which incited cheers and chills the moment Lola voiced the first line.
Moreover, on the touring and live-performance front, Lola will perform in Austin, TX, at SXSW on Billboard’s ‘The Stage at SXSW’ on March 16. For more information, visit HERE. Lola will also visit the U.K. in London, Manchester, and Birmingham later this month via A Boogie with da Hoodie’s ‘Me v. Myself Tour.’ Rounding up the first half of the year, as it stands, the 2023 artist to watch will be embarking on an entire string of festival show dates via Broccoli City Festival in Washington D.C, Openair Frauenfeld taking place in Switzerland, Wireless Festival in Finsbury, London & Roling Loud Germany, Rolling Loud Portugal and Rolling Loud Rotterdam.
This latest in strides for the one-to-watch artist Lola Brooke arrives on the heels of Lola being deemed ‘one of eleven artists set to make it big in 2023’ via Rolling Stone, ‘one of twenty rappers to watch in 2023’ via Complex along with several other artist to watch spotlight profiles from iHeart, Pop Sugar, Genius, HHDX and Vogue. In the same breath, for the month of February, the Bed-Stuy native held the title of Rookie of the Month for Billboard and BET Amplified Artist of the Month. Renowned footwear brand Timberland® last month unveiled their latest campaign with Lola celebrating the 50th anniversary of Hip Hop and the Original Timberland Boot, both formed in 1973. This past Sunday, Lola made with acting debut via the hit CBS series East New York for episode fourteen, ‘Family Tithes.’
More to come from The Face of New York, Lola Brooke, as she dominates in global success.
ABOUT LOLA BROOKE:
Few have been true to the roots of Brooklyn, New York while having the charisma and talent to transcend its identity. Yet, Lola Brooke, at full tilt, is making a stand-out case as one of Brooklyn’s heavyweights for the city that might just boast the best legacy in all of Hip-Hop. She may only clock in at 4’ 9”, but her lyrical presence casts a skyscraper-sized shadow over the game. She delivers words through unpredictable cadences laced with quotable lyrics and flush with attitude. She embodies the unbridled energy of drill yet kicks street knowledge with confidence and leans into the future with genre-busting fire. She has no shortage of charisma, and it defines her sound just as much as her delivery does. As such, she asserts herself as New York’s next hometown hero backed up by a growing body of work. It’s all why she’s tallied streams in the millions and is keenly tipped for a major breakthrough this year.
However, her story all starts in Brooklyn.
Since her mom raised her as a single parent, Lola spent a lot of time alone in their apartment. With her mother at work, she found comfort in music, especially hip-hop. A 50 Cent video served as her gateway into the genre as she went on to study the likes of Meek Mill “for the hunger” and Lil Wayne “for the punchlines.” At the same time, she journaled daily in a diary throughout elementary school. Her poetry eventually turned into raps recorded on her cousin’s computer. She quietly wrote and cut tracks of her own, battling loneliness and isolation. However, rap gave her confidence and projected her voice. “I felt small, but I was raised to feel bigger,” she notes. “It’s why I’m so loud and demanding now, because I want to be heard.”
The culture heard her loud and clear too. In 2016, she buzzed out of Brooklyn by spitting with relentless street energy on a series of D.I.Y. freestyles. Speaking directly to her hometown and channeling its spirit, “Brooklyn Freestyle” exploded, and it caught the city’s attention. Balancing a life working full-time at a community shelter with a growing interest in pursuing music, Lola caught the attention of fellow Brooklyn rapper, now Team 80 label mate, Bleezy. Finding a natural connection to Team 80 Productions Eugene Sims, Founder of Team Eighty Productions, later signed her after she expressed a commitment to pursue music full-time.
With Team Eighty Productions in her corner, she projected her voice far beyond the Borough having already earned the respect of heavy-hitters such as Meek Mill, Foxy Brown, Jadakiss, and Snoop Dogg in addition to tastemakers a la Pitchfork, Lyrical Lemonade, Flaunt, Revolt, and XXL who named her one of “10 Drill Rappers to Listen to Right Now.”
Among many highlights, “Don’t Play With It” [feat. Billy B] rides a Midwest beat towards an authoritative hook. She tears through the production with a gruff cadence right from the gut punctuated as she warns, “Bitch, I just begun.” Lola dips into another vibe altogether on 2022’s “On My Mind.” The airy production underscores her emotionally charged intonation. Then, there’s “Gator Season.” She bares her ]teeth yet again with razor-sharp precision, pummeling force, and a seismic snap.
Now, Lola continues Brooklyn’s legacy on her own terms, sealing her spot among the Borough’s finest.
“I’m going to talk about real shit,” she leaves off. “I’m going to talk about things we all fantasize about having. I’m going to talk about vulnerable moments. I’m going to talk about it all. I’m speaking to you.”
