Just last week, 2X Grammy Award-winning recording artist Bee-B unveiled her uplifting anthem, “That Girl.” Today, the multihyphenate shares the accompanying new visual that perfectly captures the importance of loving yourself, even when the world is judging you – encapsulating the meaning behind ‘That Girl.’ Watch above.
Directed by Christopher Felix (Reggie Becton, Mereba, BirdsOfParadise), “That Girl” is a remarkably candid visual anecdote about how to overcome feeling like you’re not enough. In the video, Bee-B hustles by day and dances by night. Letting go of her inhibitions, she transitions from concerned to confident, showing the power behind living up to your own beauty standard. And in return, the Compton crooner is fully immersed in a renewed sense of self-assurance.
“That Girl” arrives as the follow up to Bee-B’s acclaimed debut album Ghetto Feng Shui (Nov. 11 2022), which touts upwards of 200,000 streams and includes features from J. Ivy, Davion Farris, and Raheem DeVaughn. The defiant release capped a breakthrough 2022, but this creative entrepreneur’s reign in the industry didn’t end there. Continuing to advance her career, Bee-B is now the Music Supervisor for ALLBLK’s scripted dramedy series À La Carte – doubling back for season two after a successful run with season one.
As an accomplished songwriter, Bee-B has penned hits for the likes of Ledisi (taking home a Grammy win for 2017’s Let Love Rule LP), Queen Naija, Rotimi, Ann Marie, and Robert Glasper to name a few. The latter – Glasper’s Black Radio lll album – won Best R&B Album at the 2023 Grammy Awards. Further, she wrote the song “Love Language” on KeKe Palmer’s new album Big Boss (which arrived alongside a biographical short film of the same name).
It’s also important to note that Bee-B recently worked with Palmer as the Music Supervisor and A&R behind her aforementioned album, which made its debut at the Atlanta Film Festival earlier this month. KeyTV (Keke Palmer’s very own digital TV network) recently spotlighted Bee-B’s success as a Black indie as part of their Unlabeled Artist Spotlight series as well.
Beyond the accolades, the R&B singer-songwriter has been winning at life, too, and sharing the limelight with other aspiring artists. Last month (April 20), Bee-B spearheaded the return of her much-anticipated Sync Camp in L.A. with appearances from Dreamville rapper Cozz, hip-hop newcomer Torian Ball, and many more.
About Bee-B:
Bee-B’s soulful and spirited voice has allowed her to flourish in the music industry. Last year, she released her highly-anticipated debut album, Ghetto Feng Shui, which has amassed over 200,000 streams to date and includes features from J. Ivy, Davion Farris, and Raheem DeVaughn. Now, after emerging as a remarkable talent poised to thrive in today’s R&B landscape, Bee-B is focused on being a creative entrepreneur and taking her artistry to the next level. With musical influences ranging from Stevie Wonder and Marvin Gaye to luminaries of the ‘90s in Mary J. Blidge and Brandy, and even newer acts like Frank Ocean, Bee-B’s taste in music mirrors the simmering style she’s retained as part of her identity. When collaborating with other artists, her natural emotion is to have fun, evidenced by the work she did as Global A&R for Warner Records. As the only Black female lead on her team, Bee-B spearheaded campaigns for Lizzo, Jason Derulo, Kevin Gates, Kehlani, Bhad Bhabie, and more. (It’s important to note that she executive-produced Bhabie’s debut LP, 15, and co-wrote 9 out of the 15 songs on the project.) From starring in the BET+ original film Imani, to being cast in VH1’s Love & Hip-Hop: Hollywood, Bee-B has refused to take no for an answer when it comes to advancing her career.
