Closely following the release of his introspective visual for the album track “The Truth Is In My Eyes,” Pasadena native Big Hit returns with a brand new video to “Extra Clips.” Watch above.
Directed by frequent collaborator THIRDEYERAZ, the polarizing visual is a narrative-heavy trip down memory lane. From overcoming the anxieties of an ever-changing world, to owning his freedom after serving a 9-year prison sentence, the life-altering decisions Big Hit made to survive have proven to be the catalyst for his songwriting.
Since coming home, Big Hit has wasted no time in relaunching his rap career. He’s teamed up with his son, 3X Grammy-winning producer Hit-Boy, for a string of defiant collaborations that have shaken up the music industry. Now, the Elder Hit is gearing up for the release of his highly-anticipated debut album, The Truth Is In My Eyes.
About Big Hit:
Big Hit always knew that he was destined for greatness. The Pasadena native grew up in a two parent household where he was caught between two worlds: his mom was a devout Jehovah Witness and his dad embodied the “gangster” narrative in the truest sense. Hit’s fascination with hip-hop started to take form on the block. He burst onto the scene in the late ‘80s as a sharp-tongued battle rapper, participating in neighborhood sessions here and there without fully committing to the art form. As time went on, Hit had plans of honing his hustle (by any means necessary) but several run-ins with law enforcement derailed his pursuits. He spent the next 20 years of his life in prison. Upon his release, Hit officially launched his rap career with “Grindin’ My Whole Life” and “G’z Don’t Cry” before being incarcerated again. After serving a 9-year sentence, Hit resurfaced with a renewed sense of purpose and a different kind of ambition. He survived Level IV prison in Los Angeles County (LAC), and since his release, Big Hit has been recording hits with his son – 3X Grammy-winning producer Hit-Boy – like there’s no tomorrow. Each song, which includes “Reckless & Ratchet,” “Grindin’ My Whole Life, Pt. 2,” “Watch Out For The Riders” (which was released in partnership with Lowrider Magazine), “Boo Bop,” and most recently “Take Some Off Of That,” is a testament to Hit’s drive to succeed. Now, with his debut solo album The Truth Is In My Eyes, Big Hit is ready to take his career to the next level.
