Today, the Los Angeles-based, world-renowned hip-hop luminary Evidence unveils an emotionally charged new music video for his latest single “Taylor Made Suit.” The song remains a standout from his critically acclaimed fourth solo studio album, Unlearning Vol. 1, available now via Rhymesayers Entertainment.
In the visual directed and edited by frequent collaborator Stephen Vanasco, Evidence raps to his own reflection. Hazy vignettes track him through the desert and under palm trees until one final closeup focuses on him in the titular suit.
The cryptic nature of the visual amplifies the emotional heft of lyrics such as “Funeral suit same as my wedding suit, I only got one” and “Had a close homie tell me, don’t write my life and write some happy shit, like what keeps me up at night is average.” The track directly addresses the death of his son’s mother as he affirms, “I’m Mr. Mom to anybody who’s been keeping up,” before he holds back tears to assure his boy, “Your momma’s in heaven.”
Produced by V Don, “Taylor Made Suit” remains the centerpiece of Unlearning Vol. 1 and showcases another side of the elite MC. It also follows on the heels of his music video for “Lost In Time (Park Jams).” The latter has already racked up 143K YouTube views and counting, whileInsomniac Magazine described it as “brilliant.” Stay tuned for more to come!
After dropping on June 25, Unlearning Vol. 1 was named one of “The 10 Best Rap Albums of 2021 So Far” byAmbrosia for Heads and hailed by Brooklyn Vegan as one of “The Best Rap Albums of June 2021.” Additionally, the album received Best of 2021 nods from Bandcamp and HipHopGoldenAge and even more praise from2DopeBoyz,HipHopDX,HotNewHipHop, and others. Building up to the album release, music videos for “Better You,” “All of That Said,” and “Pardon Me” were released, with a music video for “Where We Going from Here” accompanying the album on its release date. The fourteen-track effort pairs Evidence’s own production with that of The Alchemist, Nottz, Sebb Bash, Animoss, Mr. Green, V Don, Daringer, Khrysis and EARDRUM (QThree), showcasing Evidence’s uncanny ability to collaborate with a wide range of producers and still deliver a cohesive album. A small but powerful cast of guest appearances decorate the album’s soundscape, with Boldy James, Conway The Machine, Fly Anakin, Navy Blue, and Murkage Dave each holding their own alongside Evidence.
Unlearning Vol.1 is out now- https://rse.lnk.to/UV1
Physical album orders and Merch link here- https://shop.rhymesayers.com/collections/evidence-unlearning-vol-1