Following the release of his new album SURF OR DROWN 2, Hit-Boy and his dad Big Hit reverse roles with law enforcement in the video for “Police.” Directed by THIRDEYERAZ, the commanding visual offers a look at Hit’s continued growth as an emcee while showcasing the harsh realities of everyday life in America.
Diving into topics such as police brutality and broader observations of the human experience, Hit and his dad take it upon themselves to spearhead a conversation that’s long overdue. “Police” is a polarizing single off of the Grammy award-winning producer/recording artist’s aforementioned album that pits his edgy songwriting against the modern struggles of mankind.
SURF OR DROWN 2 adds to Hit’s busy slate of releases so far in 2023, which includes March’s Victim and Villains (with Musiq Soulchild), and the first installment of his dynamic series. Not to mention, he executive-produced Belly’s new album Mumble Rap 2 that dropped last month (May 19), and Benny the Butcher’s highly-anticipated Everybody Can’t Go – arriving August 11.
Last month, Big Hit was released from prison after serving a 9-year sentence. He celebrated by going to the studio and making music with his son. SURF OR DROWN 2 is a precursor to Big Hit’s solo album produced by Hit-Boy arriving later this year.
As one of the music industry’s most sought-after producers and artists, California-bred Hit-Boy has more than earned his moniker. Born Chauncey Hollis, 4x GRAMMY Award-winning multi-hyphenate artist from Pasadena and the neighboring Inland Empire, boasts an impressive roster of credits, from wielding pop smashes for Beyoncé, Rihanna and Ariana Grande to producing hit records for Jay-Z, Kanye West, Kendrick Lamar, Travis Scott, and more over his thirteen plus years in the industry. As a rapper and songwriter in his own right, Hit-Boy has recorded and released seven mixtapes and three collaborative albums. Recently earning a GRAMMY for Nas’ King’s Disease (Hit served as an executive producer on the ‘Best Rap Album’), the super producer has earned his first-time GRAMMY nomination for the ‘Producer of the Year’ category in 2021. He has racked up several additional accolades, including ‘Producer of the Year’ at the 2020 and 2021 BET Hip-Hop Awards, ‘Producer of the Year’ at the XXL Awards, ‘Outstanding Producer of the Year’ at the 2021 NAACP Image Awards and Complex’s ‘Best Hip-Hop Producer Alive’ of 2020. He recently served as executive producer for Nas’ King’s Disease (GRAMMY winner), and the series subsequent releases (KD II & KD III), Big Sean’s Detroit 2 (debuted No. 1 on the Billboard 200), produced ‘Thique’ on Beyoncé’s latest project, Renaissance, and served as the soundtrack curator for Madden NFL 23. Not to mention, he just released a joint album (Victims & Villains) with Musiq Soulchild.