Maryland-raised rapper IDK (formerly Jay IDK) shares a new video. “24,” directed by Jack Begert, is all about the money. The visual depicts the rapper in various states of luxury, including a Wall Street broker, football player and a mob boss. The track was featured as a World Record on Zane Lowe’s Apple Music radio show yesterday, where it was praised for being “such a centerpiece of energy and power.” Check out the segment HERE. The song will also be on this year’s highly-anticipated Madden NFL 20 soundtrack.
“24” is the second taste of his forthcoming album, Is He Real, following “Digital,” which will appear on the NBA 2K20 soundtrack, and arrives on the heels of the announce of his new label, Clue, in partnership with Warner Records. The label will house all of his upcoming releases, including Is He Real. It’s the culmination of a strong run of independent releases from IDK, including five projects in the past five years.
Listen and watch “24” above and stay tuned for more from IDK and Clue coming soon.
