IME Casino is set to drop his electrifying new video for “Passion,” a track that dives into his two main loves: gambling and trapping. Directed by the talented Krispy Kam and filmed at the iconic Top of the Head in Atlanta, the video kicks off with Casino sharing his philosophy on mastery, emphasizing the 10,000 hours he’s dedicated to perfecting his craft. With a melodic, soulful flow, Casino lays bare his emotional connection to his journey, weaving a narrative of relentless hustle and raw ambition. His poignant lyrics, my mama shoot dice/my daddy a hustler/they just created a savage, will no doubt resonate with his fans, sharing the forces that molded him.
IME Casino has transformed adversity into triumph, and “Passion” is another illustration of this success. Growing up in North Mississippi with a single mom and a father in jail, he had to navigate a tough environment from an early age. After moving to Memphis, he earned the nickname “Casino” for his gambling prowess. After a series of incarcerations from 2012 to 2017, he emerged with a renewed focus on music, creating the persona IME (I MUST EAT). His relentless grind paid off in 2023 when he signed with Moneybagg Yo’s label, “Breadgang Entertainment,” a testament to his talent and hard work. Now, Casino is not just a name in the streets but a rising star in the rap game, ready to captivate audiences with his authentic sound and compelling stories like the ones that inspired the newest “Passion” release.
As Casino puts it, “The inspiration behind this song and video is letting people know I’m a hustler from my pops and a gambler from my momma … and I ain’t ever been average.”