A few weeks after dropping their joint LP exclusively on EVEN, West Coast’s finest, LaRussell & Hit-Boy, close out Black History Month with a bang by bringing Rent Due to all streaming platforms. The album, out now, includes seven tracks laced by the aforementioned 3X Grammy Award-winning composer, and it’s filled to the brim with LaRussell’s steely rhymes.
Rent Due’s mainstream release was preceded by three hard-hitting singles: “Another One” (featuring Hit-Boy’s dad, Big Hit), “King Kong,” and “Luxury.” The former was paired with a visual aid that flawlessly captured the rawness of LaRussell, Hit-Boy and Big Hit’s synergy. Plus, it’s a testament to their prowess as independent artists who go for the gusto when it comes to being total workhorses. Watch above.
LaRussell first released on EVEN (a direct-to-consumer platform where artists can sell music to their fans) two years ago for his 21st album, I Hate When Life’s Going Great. He successfully drew in 12,000+ users – selling over 4,000 albums and generating a whopping $95K+ in revenue through the platform in just one week. This time around, he not only took his Pay-What-You-Want practice to the next level, LaRussell also paid back his supporters.
The Bay Area mainstay and Hit-Boy partnered with EVEN to contribute $15,000 towards 15 different artists or business owners’ to cover their rent for the month of February. Participants were instructed to post a video of what they do for a living using the hashtag #RentDue and the audio for “Another One.” The winners will be selected on the 1st (March).
Rent Due Tracklist
1. Lead Me To the Water (feat. Tietta)
2. Ethics (feat. MALACHI)
3. Another One (feat. Big Hit)
4. REAL LIFE (feat. MALACHI & JANE HANDCOCK)
5. King Kong
6. Luxury
7. It’s Tradition
Elsewhere, LaRussell is getting ready to hit the road with Grammy Award-winning global icon T-Pain on his Mansion In Wiscansin Party Tour this summer. The series of dates officially kicks off in Houston on May 29 with highlight stops in Milwaukee (for T-Pain’s third annual Wiscansin Fest), a special Juneteenth Celebration at The Hollywood Bowl in Los Angeles, Central Park SummerStage in New York, and more before wrapping up on July 3 in Miami at The Fillmore Miami Beach.
ABOUT LARUSSELL:
LaRussell is one of the most important artists of this generation. Not only has he brought back the art of hip-hop, but he’s building a brand based on authenticity and good ethics. LaRussell and his independent collective, Good Compenny, are pioneering change within the industry. They are supporting independent artists without requiring them to give up ownership of their art. Good Compenny provides artists with resources and opportunities to execute their ideas. With a focus on building a community that is all inclusive, LaRussell allows the people to decide what his contributions are worth to them. He allows people to pay what they want for shows, merch, music, and all other commodities. His movement is not free, it’s priceless. After LaRussell’s “2021 Freestyle” went viral last year, the rest of the world took notice. LaRussell creates art with vivid storytelling comparable to a 2 Pac, Nas or J. Cole. He has a knack for simplifying the most complex experiences and making them feel relative to the listener.
