REASON – Not What You Think [Music Video]

After sitting in the weight of reflection, contemplation, and healing, Reason ended 2024 getting back to doing what he does best–being a creative. One of the industry’s most compelling young voices, renowned for his gift for narrative and storytelling prowess, closed out the year releasing a handful of singles and two-packs (including “I Thought You Loved Me” ft Cozz & Buddy, and “Stuck” ft Oswin Benjamin—(Reason and Cozz will also be releasing a joint project sooner than you think).

Those singles set the stage for what will be a very active 2025 for the former TDE signee, culminating with the recent announcement of a new project, I Love You Again, and the release of the project’s first single “Not What You Think” which features Dreamville’s own Bas.

Today, Reason is back with a new visual for “Not What You Think,” and also the release of a new single, “Hol’ That,” which features Ransom and Coyote. “Hol’ That” is now available at all DSP’s and you can watch the video for “Not What You Think” above.

With I Love You Again, Reason makes his highly anticipated return, embarks on creating his own path, and proves that his star is as bright as ever.

Reason’s forthcoming project I Love You Again will be released on 2.28.25.

Reason’s new single “Hol’ That” featuring Ransom & Coyote is now available.

You can now pre-order, stream, add and favorite I Love You Again at your preferred DSP: https://orcd.co/rsnilya

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