When you’re hustling, constantly creating art, and working painstakingly to get your music heard, you also need to find time to enjoy the little things. And that’s just what London’s Ricko does in his fresh new video for “Work Ethic,” featuring Detroit bruiser, Guilty Simpson.
Armed with a laid-back flow and knack for storytelling bars, Ricko takes the listener through a lyrical and visual portrayal of how he spends his downtime. For the Londoner, that means a trip to the barber shop for some touch ups (very important) and rolling blunts with his guest. Speaking of, Guilty looks just as fresh as his host here, rocking a fly Detroit-repping bucket hat and spitting a slick verse about staying motivated.
For these two like-minded artists, pushing their art to the masses is what keeps them going—and from avoiding other pursuits and bullsh*t from 5-0. It’s all set to a perfectly smooth, jazz-sampling instrumental that sets the tone for these equally relaxed visuals. “Work Ethic” stems from Ricko’s forthcoming debut LP, The Slick Rick LP, which follows up the emcee’s series of mixtapes and loosies (namely his Slick Sundays project).
Peep the visuals, and be sure to pre-order Ricko’s debut, The Slick Rick LP, via iTunes, which is set to drop on September 29th through all major streaming platforms and digital retailers, via CRMG Records.
Shoutout to the guys at Barbier Rogier in Laren Holland for the Trim #Salute https://www.facebook.com/barbierrogierlaren
Camerawork: E-Ville Media Group www.e-villemediagroup.com
Edit: Quason Matthews @QuasonMatthews