After breaking the internet- and Warner Bros. Records’ record for biggest lyric/visualizer video debut ever on YouTube with over 5 million views in 24 hours and 12.8 million global views within the first two days, Lil Pump & XXXTentacion wrap their talents around another hit with the release of the brand new James Larese-directed video for “Arms Around You” featuring Maluma and Swae Lee [Tha Lights Global/Warner Bros. Records].
The music video‘s jubilant tone represents a celebration of life, and pays tribute to this generation’s most iconic musical artist, XXXTentacion. In a unique blend of high-definition visuals and black & white illustrations, the video’s modest nature — illustrated by James Larese — is unparalleled.
“Arms Around You” brings together four of music’s most recognizable voices on one massive anthem with international implications. Weaving between Latin, alternative, hip-hop and pop influences, it culminates on an unforgettable chant. Produced by Mally Mall, Skrillex and JonFX, the stratospheric success of the Latin flavored collaboration crashed the Billboard Hot 100 at #28 and racked up over 100 million total global streams in just two weeks.
The “Arms Around You” video comes off the heels of both artists being featured in Forbes magazine’s most prestigious annual lists this month. The 2018 Forbes “30 Under 30” list spotlights Lil Pump, while XXXTentacion stands as the most streamed artist and 11th highest paid deceased celebrity of 2018 — and these are just the latest milestones for these two 21st century titans. The Florida rappers continue their domination of music consumption worldwide by putting up undeniable numbers, breaking records and garnering industry recognition and awards. Because of these two artists, the Florida music scene has broken barriers and effectively taken over everywhere.
Recently, Lil Pump achieved the biggest-ever global debut for a hip-hop video on YouTube for “I Love It”—his collaboration with Kanye West. After surpassing 76 million views in under a week, it eclipsed 300 million global views to date. The groundbreaking video– co-directed by West and executively-produced by Spike Jonze– went viral, spawning an #ILoveItChallenge on social media, memes from celebrities like Ellen Degeneres, and a hilarious spoof from The Late Late Show’s James Corden. Lil Pump maintained that momentum by dropping another banger entitled “Multi-Millionaire” [feat. Lil Uzi Vert] and brought down the house by opening up the BET Hip-Hop Awards with a medley performance of his biggest hits, including the smash “Gucci Gang Remix” joined by none other than the legendary Gucci Mane. What’s more, Billboard touted him in its coveted “21 Under 21” feature.
XXXTentacion remains the voice of his generation. His second album, ?, bowed at #1 on the Billboard Top 200, went platinum, yielded 5.2 billion global streams, and achieved sales of 3.2 million global equivalent albums. Among its stacked track listing, the record boasted “SAD!” (4x-platinum), “MOONLIGHT” (2x-platinum), and “CHANGES” (2x-platinum). In 2018, the BET Hip Hop Awards crowned him “Best New Hip Hop Artist” as 17 earned “Favorite Album – Soul/R&B” at the American Music Awards. He can count Kendrick Lamar, Kanye West, Nicki Minaj, Camila Cabello, and Academy® Award winner Jamie Foxx amongst his supporters and admirers as well. His influence and impact only continue to grow. XXXTentacion’s first posthumous album, Skins, is set for release on December 7. This album marks the next evolution of XXXTentacion and his most powerful, poetic, and personal expression yet.