LOLA BROOKE drops her latest blockbuster song and video, “Becky” today with hip hop collective 41, composed of group members Jenn Carter, Kyle Richh and Ta Ta. Available now via Team Eighty Productions/ Artista Records, the energy-enhancing banger, drill-laced track “Becky” commands attention split seconds into the track as the two entities join forces for the next hip-rocking hit from the east coast. The video, co-directed by STARR MAZi (Lil Baby and A Boogie) and Lola, is out now HERE as Lola and 41 put on for the boroughs the Brooklyn way.
New York City’s rap scene has remained a dominating force, and Lola Brooke’s stand-out presence continues to place the spotlighted region’s sound on a global scale. With a lyrical caliber sharp as a dagger, a cadence that sets her apart from artists alike, and aggression that remains raw and relatable, Lola’s reputation for excellence is magnified yet again with today’s release of “Becky.” Complemented by an unforgettable chorus and a head-knocking beat, “Becky” is poised to sky-rocket within the spectrum—and beyond social media. The snippet, previewed by Lola last month, has already amassed thousands of views across her social channels, adding to the anticipation for today’s official release.
Lola is steadily carving out a decorated catalog that naturally exudes versatility. Last week, she unlocked a powerful video to her song “God Bless All The Rappers,” from her debut project Dennis Daughter. VIBE shared, “Brooklyn sensation Lola Brooke has delivered another hard-hitting single and music video for her fans. In her latest thought-provoking track, “God Bless All The Rappers,” Lola homages some of the beloved Hip-Hop acts we lost to gun violence.” The video received highlights from Hip Hop DX, Rap Radar, and more—creating a necessary conversion for fans and spectators of Hip Hop to value artists as humans first. These community values embedded in Lola were also expressed in her collaboration song “Paper Right” a social give-back collaboration song with Pusha T, Wyclef Jean, Capella Grey, and Flau’Jae, emphasizing the importance of financial literacy. The all-star hitmakers performed the song last month on The Tonight Show Starring Jimmy Fallon HERE.
Coined by Rolling Stone as one of the “Top 50 Innovators Shaping Rap’s Next 50 Year”, “a trailblazing force In Hip-Hop” by Forbes and nominations this year at iHeartRadio Music Awards under the category Best New Artist (Hip Hop) and XXL Awards 2024 for Best New Artist, it is evident a glass ceiling of success does not exist for breakout artist Lola Brooke as she carves out a year of more acclaim as a superstar force you shouldn’t play with.
ABOUT LOLA BROOKE:
Few have been able to stay true to the roots that is Brooklyn, New York while also possessing the necessary charisma and talent to transcend its world-renowned identity. However, Lola Brooke has shown herself to be just that, while also making a stand-out case as one of the new heavyweights in a city that might just boast the best legacy in all of hip-hop. Though short in stature, her lyrical presence and personality cast a skyscraper-sized shadow over the game. With quotable lyrics and unforgettable bars, she delivers street-influenced songs with an unwavering confidence and an unpredictable cadence that evokes an essence reminiscent of the golden age of hip-hop as she leans into the future of music with genre-busting fire.
Lola’s love for rap started at an early age. Inspired by artists such as Meek Mill, Lil Wayne, and Foxy Brown, she began writing music as early as eight years old. Lola dropped her first music video to a freestyle titled “2017 Flow” and instantly started to build a buzz in the city. She continued to release numerous songs, each one displaying her incredible rapping skills and starlike persona; but it was her song “Don’t Play With It” that really started to grab people’s attention. Soon after, she started to perform at events such as Rolling Loud NYC, Break The Internet Fest, and HOT97’s “Who’s Up Next” showcase as well as a halftime performance for her beloved hometown team the Brooklyn Nets. She closed out the 2022 year pulling up to Future’s sold-out show at Barclays Center in her hometown of Brooklyn, NY eliciting massive roars from the crowd as soon as she hit the stage. During the first half of 2023, Lola embarked on her first nationwide tour with A Boogie wit da Hoodie, signaling her rising super-stardom status felt outside the East Coast. Later that year, she embarked on her first international touring stint, taking center stage on festival stages at WOO HAH! X ROLLING LOUD Festival in Rotterdam, Rolling Loud Portugal, Rolling Loud Germany, Splash Festival in Germany, Wireless Festival in Finsbury Park, London, Openair Festival in Frauenfeld Switzerland, and brought the efforts back to the states with acclaimed performance at Hot 97 Summer Jam, Rolling Loud Miami and Broccoli City Festival.
She continues to garner and mesmerize new fans every day with her dominant flow and powerful rhymes. With an attitude that embodies the unbridled energy that is Brooklyn, it’s no surprise that Lola continues to assert herself as New York’s next hometown hero. And with a growing body of work that has already tallied streams and views in the millions the 4’9″ Lola Brooke may also be music’s NEXT BIG THING.
