Once again making a powerful artistic statement, the XXXTentacion (pronounced “Eks-Eks-Eks-Ten-Tah-See-Ohn”) estate shares the music video for his new single “HEARTEATER.”
Prior to his tragic passing, XXXTentacion expressed his wishes for ex-girlfriend Geneva Ayala to star in the video. She obliged—and steals the show in this provocative blood-soaked two-minute visual. Creative directed by the late artist himself and directed by JMP, Ayala descends upon a nondescript body, disembowels it, and quite literally becomes a “HEARTEATER.” It’s another brave and bold example of his artistry cast in crimson. Like everything else XXXTentacion has done, it won’t be forgotten any time soon.
Director JMP shares, “Anything that we worked on had to have purpose. The goal was to spark a conversation or make the viewer feel emotion while watching. The “HEARTEATER” concept was an idea that Jahseh had wanted to do since we first spoke about the idea for “SAD!” Bringing his vision to fruition has always been my priority and will continue to be. LLJ.”
Not to mention, the single incited tastemaker buzz straight out of the gate. UPROXX wrote, “The song, which clocks in at barely over two minutes, leans much more in the direction of alternative rock than it does in hip-hop. On the track, XXXTentacion sings over electric guitar and drums, and there’s even a guitar solo in the middle of the track.” XXL called it “vulnerable.”
XXXTentacion’s undeniable talents have only just begun to scratch the surface. His presence will continue to be felt with the release of Bad Vibes Forever- coming soon!!