Holding it down for the West Coast for over three decades, few rappers can match the far-reaching success of E-40. Recruiting some fellow A-Listers to his oceanside abode, 40 shares “1 Question,” his flashy and romantic new music video. Built on a lush sample of Keith Sweat’s classic “Make It Last Forever,” “1 Question” is a smooth devotional, describing all the ways the rapper likes to wine and dine: “We could hit the matinee then go to lunch at Nobu/But you on your vegetarian so I order tofu.” Produced by Hitmak, the song features a silky hook from Jeremih and boasts verses from Rick Ross and Chris Brown, who each do what they do best. In the video, 40, Ross, and Jeremih cruise along the California coast, romancing their number ones and retreating to a hillside mansion for some E.Cuarenta and Earl Stevens Wine. “1 Question” is a highlight from Practice Makes Paper, 40’s latest full-length
The Counselor’s 28th solo studio album, Practice Makes Paper, benefits from 40’s peerless work ethic and massive sphere of influence, packing dozens of guest stars and even more quotable lines into 26 tracks. The new album was The Counselor’s 32nd to place on the Billboard 200 (where it debuted at #65), extending a record for most Billboard 200 appearances by a single artist. The album boasts appearances from Quavo, ScHoolboy Q, Roddy Ricch, Wiz Khalifa, Chris Brown, Rick Ross, Jeremih, Ty Dolla $ign, Fabolous, Method Man, Redman, A$AP Ferg, Scarface, Tee Grizzley, G-Eazy, Anthony Hamilton, K-Ci, B-Legit, Boosie Badazz, Sada Baby, Payroll Giovanni, P-Lo, Iamsu!, and many, many more. Peaking at #4 on Billboard’s Top Rap Album Sales chart, at #9 on Billboard’s Independent Albums chart, and at #26 on Billboard’s Top Album Sales chart, Practice Makes Paper is available everywhere to stream and purchase.
In addition to his legend status in the rap game, E-40 is a mogul in the world of adult beverages. His popular brands of liquor, including premium tequila E Cuarenta, Earl Stevens Selections wine, and pre-mixed cocktail Sluricane, can be found at retailers across the West Coast and Midwest, including Safeway, BevMo!, Total Wine & More, Save Mart, Albertson’s, FoodMaxx, Raley’s, Lucky Supermarkets, Costco, and more.
