Attracting unanimous critical acclaim and inciting fan applause throughout the culture, visionary Maryland artist IDK will embark on the “USEE4YOURSELF” headline tour across North America this fall. He hits the road in August for a much-anticipated show in Boston with special guests, and Rolling Loud New York on October 28. His high energy live show hits major markets on both coasts and in the Midwest, bringing the tour to a close at Fillmore for a post-Thanksgiving homecoming on November 26. A special Spotify pre-sale launches today at 9am PT/12pm ET and runs through 7/30 at 9am PT. Tickets also go on sale for IDK’s show at the Paradise in Boston, MA on August 28 today at 9am PT/12pm PT. Local presales launch July 29 at 9am PT/12pm ET, while general on-sale goes live Friday July 30, at 9am PT/12pm ET. VIP experiences and merch bundles will be available HERE. This stands out as IDK’s first major tour in two years and first in support of his tastemaker-approved new album, USEE4YOURSELF.
Additionally, he just dropped a cinematic music video for his latest single “Dog’s Don’t Lie.” In the visual, a stylish IDK cruises through the desert, staring out the window of a limo and making stops in front of breathtaking scenery.
Beyond amassing millions of streams globally and reaching number one on Billboard’s Heatseekers Album Chart, USEE4YOURSELF was hailed by Revolt for giving fans “exactly what they wanted — heat.” It was also celebrated by the likes of HYPEBEAST who raved, “There is of course the classic dance bangers, but a majority of the album finds the rapper reflecting on his experiences with fame, family life and the various obstacles and triumphs that have made him the person he is today.” Complex called it “cathartic,” and CLASH placed him on its cover and claimed, “he matches exceptional, world-building rap music to a desire to connect and uplift.” Not to mention, Office Magazine featured IDK as its latest digital cover star as well and attested, “His music soothes the mind, acting as a form of therapy and spiritual healing for both the physical and mental well-being of himself and his listeners.” As one of the most versatile lyricists, the MC just delivered a mic-burning freestyle over the beat from “Wasting Time” by Brent Faiyaz and Drake for LA Leakers.
USEE4YOURSELF is introspective and somber at points, as IDK sifts through memories of a fractured childhood (“1995”) and mulls the way his upbringing in a troubled environment influenced his ability to love (“Cry in Church”). But the project also explores tons of other themes and moods. He meditates on materialism (“Red”), masculinity (“Peloton”), and religion (“Closure”), proof of IDK’s status as one of rap’s deepest thinkers and most vivid songwriters. But while there are moments of pathos, there are also songs that, simply, go hard. Powered by Neptunes production, and electric appearances from Swae Lee and Rico Nasty, “Keto” shows another vibrant side of IDK’s style. The cut merges ostentatious flexes with unexpected guests for a seamless banger, further demonstrating the breadth and depth of his vision for the project. This follows the recent release of USEE4YOURSELF single “PradadaBang” featuring Young Thug. IDK’s harmonious mixing and matching also loops in performances from Slick Rick, Jay Electronica, T-Pain, Westside Gunn, SiR, and others. All of which speaks to IDK’s knack for reconciling disparate elements into impressionistic hits — USEE4YOURSELF bears the mark of a producer with the sensibilities of a master curator.
IDK has lately become as known for his songwriting ability as for his extracurricular passions. He’s now teaming up with No Label and Harvard University clinical law professor Brian K. Price to launch No Label Academy. Partners include NIKE, Logitech, Brand Jordan, GUESS, Converse and more. The 10-day music business program will find him instructing at Harvard University’s Boston campus August 21-31. “I decided to create this program for the purpose of letting people in the BIPOC community know that a job in the arts is a lot more realistic than what society makes it seem these days,” IDK says of No Label Academy.